Schultz Jeans has introduced a new idea that might mean the end of the belt: the Schultz Strap.
The strap attaches to buttons on either the outside back or inside front of the jeans. This allows you to wear your Schultz jeans low slung or even open at the front without having to constantly hitching them up.
Since the strap will be on display, it’s as much a fashion item as the jeans themselves. Each pair of Schultz strap jeans comes with two straps, which are interchangeable and “upgradable”: the company plans to keep issuing new designs.
For those who opt to reveal their underwear Schultz is also releasing a range with cheeky slogans designed to be seen this way.